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Selena Yang
Ba Xia Wu Gui
Logo & Brand Design
Overview
Is a turtle breeding and rescue company located in China working to fight against the poaching of turtles.
Mission: Design logo to convey the company mission to be a protector of turtles while highlighting Chinese Culture
Time Frame: 2 month project
Who is it for: Ba Xia Wu Gui
Simple Logo
Emblem
The belly of the turtle is the Chinese character Ba which means leader. The White arm and foot of the turtle is the word Xa which is the character down - Symbolizing bow down.
Inspiration
The color palette and shape is inspired by the CEO's favorite turtle breed - the ethereal teal and orange Diamondback Terrapins.
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