Perfect Touch Helps

Complete Brand and Website Redesign

and

Social media + Marketing Strategy

and

Finance and Growth Plan

Perfect Touch Helps

Advanced Massage Therapy

Perfect Touch Helps’ mission is to use the healing power of massage to improve the quality of life for everyone everywhere.

Lolitha Perry is a retired teacher, mother-of-four, and a licensed massage therapist. She founded Perfect Touch Helps LLC in 2016 to provide massage therapy and extended her business with a product line in 2020.

Learn more about Oasis Rain here >

Partnered with

EMBOLDEN partners with Black, Latinx, and Indigenous-owned businesses to transition products, services, and workflows to a digital format. We aim to understand our client’s most crucial needs by providing digital and strategic support. We hope that our partners will be completely digitized with our services.

Learn more about Embolden here >

Overview

Introduction:

With the onset of the COVID-19 pandemic, Lolitha adapted PTH business practices to accommodate recurring clients and keep PTH running. Updating digital fronts of her businesses, a vital means to stay afloat during the pandemic, proved to be a challenge Lolitha had little time to address.

Lolitha came to us for help in order to develop a clear brand identity and expand both of her businesses. Establishing growth plans, organizing financials, reviewing supply chain processes, recreating websites, building an online presence, redesigning logos and packaging, and refining social media content were prioritized to increase customer appeal and allow for scaleability.

Timeline:

2 Months (July 1 to August 31 2020)

Team: 5 People

JoJo Boyle: Team Lead, UI/UX Lead

Selena Yang: Logo and Graphics Designer, Social Media Marketing Lead

Ally McCabe: Website Team Member, Supply Chain Team Member

Hana Warmflash: Online Presence Lead

Avish Patel: Finance Lead, Supply Chain Lead, Growth Plan Creator